Dropshipping, according to Amazon, is a method of order fulfillment that enables e-commerce companies to contract out the buying, storing, and shipping of their products to a third party. Instead of maintaining their own product inventory, Amazon sellers who use this business model send their customers’ orders directly to a manufacturer or supplier.
Bonus Amazon Success Strategies
You will find a few tips for using Amazon successfully in this section of the Amazon dropshipping guide.
- Win the Buy Box
The Buy Box generates the majority of Amazon’s sales. This means that as a dropshipper, your objective is to get the Buy Box so you can increase your sales like a pro. You must first have a solid seller rating. Many people have discovered it has been beneficial for them to have a rating of over 95%. The second requirement is that products be shipped quickly, ideally within 14 days. Third, compared to most of the other offers being made, your cost (including shipping and product costs) should be lower. Gaining the Buy Box also depends on having a low refund rate, quick customer service, and high feedback ratings.
- Do not just depend on Amazon
Do not rely exclusively on Amazon sales. Investigate additional platforms. You increase your chances of making sales while lowering risk by using Amazon as one of many different channels for sales. In order to expand the customer base for your brand, Shopify allows you to add additional sales channels like Instagram, Facebook Messenger, and Facebook Shops. A customer will be more likely to purchase from you on Amazon if they are familiar with your brand, it is also important to note. Be present where your clients are.
- Attempt to achieve a seller rating of 95%
The likelihood that you will win the Buy Box has increased if you have a seller rating of 95% or higher. Additionally, it is great because it increases your chances of showing up in natural searches. A high seller rating is essential because it greatly increases your chance of gaining the trust of prospective customers. Compared to Amazon stores with lower ratings, it gives yours a competitive edge.
- Make a keyword search
When learning how to dropship on Amazon, you should optimize your Amazon product pages just as you would your store’s product pages for search engines. To find popular keywords, you can use programs like Merchant Words. Running Amazon ads will also give you access to a pool of keywords you can use to enhance your product pages. You will achieve a high organic ranking if you do this well. It will aid in improving your customer targeting if you are running ads.
- Price your goods appropriately
Several factors should be taken into account when determining product prices for Amazon. Cost of Amazon fees comes first. Make sure your margins are sufficient to cover Amazon’s monthly fee as well as any other related costs.
- Compare your coupon discount to that of the competition
You can encourage customers to make purchases from you by creating an Amazon coupon. You can encourage more traffic from people looking to score great deals if you advertise the coupon on coupon websites. Just keep in mind that you must set the price of the coupon so that you can cover your costs and continue to make a profit.
