Making yummy food is fun for many people. But many have even turned their passion for making delicious food into a profession. Yes, we are talking about food bloggers/vloggers who create dishes for viewers/readers and make money out of their passion.
This brings a huge opportunity for manufacturers who look forward to promoting their products. Food bloggers are the best person to collaborate with and promote their food-item among the right readers.
Alla Driksne is one of the best examples in the food blogging industry. Alla is a Russian chef and food blogger based in London. She loves to make delicious food as content for the readers. You can check out Alla Driksne interview and learn how you can make a future in the food industry.
However, selecting the right food blogger isn’t easy for marketers, as numerous names are available online. So, what it takes to shortlist one blogger and collaborate with them?
Below are some tips that will help in decision-making.
Check for Authentic Bloggers: When creating content for readers, it’s important to ensure the blogger has a sound background. The best way to check the blogger’s history is by checking domain age and content history. “Who.is” is a good domain that gives basic details of any domain. You can also use the Wayback machine to know past existence. Make sure to check the spam score of the website, as collaborating with a spam website is worthless.
Check Content Quality: You, as an investor, must check the content quality before collaborating with the food blogger. Read random blogs and check the in-depth knowledge served by the blogger. It’s good to start negotiating with the blogger if you are satisfied with the blog. You must note that reading one or two blogs isn’t a decision-maker.
Hence, you should prefer reading a few blogs at different published dates. It will give you a better understanding of the writer’s format and expertise level.
Don’t Let Your Content Look Promotional: When working with the blogger, you should ensure the marketing content shouldn’t look promotional. Writing promotional content is easily visible in an informative blog, which can drive the readers to your competitors, resulting in loss of readership and traffic.
It’s better to work with the food blogger to create content that looks natural to the readers yet conveys your information.
Finalize Deal on Papers: Once everything is discussed, don’t forget to close the deal on paper. It means you must note every point on paper that will ensure complete transparency with both parties.
Today, blogging is switched to vlogging, which brings new opportunities to marketers looking forward to promotion. It’s a great idea to populate your marketing content across blogging and vlogging, expanding the user base to new horizons and uplifting the overall results.
So, what are you waiting for? It’s time to leap into the marketing strategy and integrate influencer marketing for branding and awareness. What more Influencer Marketing practices do you think can work in the coming decade?